Anamorphic Billboard LA
Anamorphic 3D Billboard · Los Angeles
We produced a large-scale anamorphic 3D animation for an LED billboard in downtown Los Angeles, designed to simulate spatial depth when viewed from a specific street-level angle. The visual featured a transforming brand logo emerging from a photorealistic digital environment, engineered to create the illusion of physical presence beyond the screen’s surface.
The animation was developed in Houdini and rendered in Redshift for cinematic light behavior, sharp material definition and real-world reflections. Geometry, lighting and motion were calibrated to the billboard’s viewing angle and the building’s architecture.
The anamorphic approach created a striking pop-out illusion, visible to passersby with no special equipment, ideal for high-impact urban advertising.
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