Kat Burki
Immersive Product Launch · ARTECHOUSE NYC
For a new product launch, Kat Burki hosted a Global Brand Immersion at ARTECHOUSE NYC, bringing together leading voices in aesthetic medicine and skin science for an evening on the future of skin health. We designed and produced an 8-minute immersive experience that turned the launch into a fully sensory brand moment.
From a small set of brand materials, we developed the creative concept and an original 3D animation for a full 360° takeover of the space: generative molecular structures, droplets and topographic waveforms in the brand’s green palette.
Built in Unreal Engine in 20K resolution and adapted to ARTECHOUSE’s projection system, the artwork ran across walls, floor and furniture, so the panel conversation took place inside the brand world.
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