GAMERS8 AR OPENING PERFORMANCE
Riyadh, Saudi Arabia · 2023
About Project
For Gamers8, the world’s largest gaming and esports festival, we crafted a high-impact AR package for the official grand opening in Riyadh, Saudi Arabia. Broadcast live to a global audience, the augmented sequences transformed static branding into animated, cinematic visuals — tailored for the stage and built for Unreal Engine–powered delivery.
creative execution
Using game asset references and streamlined creative input, we developed animated AR logos and visual motifs designed to appear fully integrated into the live set. Particle simulations, spatial choreography, and camera-tracked layers added real-time dynamism to the broadcast feed.
Despite licensing restrictions that limited on-air content, the AR visuals that did make it to screen injected energy, polish, and scale — setting the tone for the festival’s visual identity.
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