Gamers8
Live AR Broadcast · Riyadh
For Gamers8, the world’s largest gaming and esports festival, we crafted a high-impact AR package for the official grand opening in Riyadh, Saudi Arabia. Broadcast live to a global audience, the augmented sequences transformed static branding into animated, cinematic visuals, tailored for the stage and built for Unreal Engine-powered delivery.
Working from game asset references, we developed animated AR logos and visual motifs designed to sit naturally inside the live set. Particle simulations, spatial choreography and camera-tracked layers added real-time energy to the broadcast feed.
Licensing limited how much game content could go on air, and the AR visuals that did reach the screen brought energy, polish and scale, setting the tone for the festival’s visual identity.
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